At Juno Jack’s we're committed to providing our Mummas with quality, comfortable and stylish nursing wear to help make your breastfeeding journeys that little easier.

Juno Jack’s was established by Lucy after the birth of her first baby, Jack, in 2016. At the time, there was very little breastfeeding friendly fashion available, and Lucy found it hard to feel like herself as a breastfeeding mum. She believed that there had to be a better way – and there was – Juno Jack’s! 

Since then, we have won multiple awards and are continuously working to develop clothing that allows mums to easily feed their babies whilst not having to compromise on style.


However, at Juno Jack’s we are so much more than a brand, we are a community.

Together, we are a movement on a mission to #normalisebreastfeeding and help mums worldwide on their breastfeeding journeys.

Our fantastic community of Mummas are there to support and empower one another, inspiring confidence and offering a ‘Mumma, you’re doing a great job!’ when you need it most.


There is a fundamental challenge being faced in the UK, with UNICEF reporting the UK as having one of the lowest breastfeeding rates in the world, when we asked our community what the biggest challenge that they faced 22% said ‘feeding around others and in public’.

We believe that as mums, we can work together to help normalise breastfeeding, not just from the perception of those looking in, but the way in which new mothers approach feeding their babies.

Our mission is to support in the normalisation of breastfeeding, helping our Mumma community to feel more confident when nursing and supporting them on their breastfeeding journeys for as little, or as long, as they may be!

Join us today by following us on our social media and enter your email address below to keep up to date with all the latest news, products and offers from Juno Jack’s.


Lucy - Director And Boobin' Mumma Extraordinaire!

Lucy is passionate about making every Mumma’s breastfeeding journey that little easier. When she’s not working (far too hard!), you will find her with her adorable littles, Jack and Olivia, or chasing around the office pups, Lola and Nessa. She is never without her book of fabric swatches which even go with her on holiday!

Eliza – Marketing Executive and Dancing Queen

Starting out as a loyal customer of Juno Jack’s, Eliza joined the Team in 2020 and was soon demonstrating her questionable dance moves around the office. As a breastfeeding mum herself, she loves working for a brand which is designed to make nursing easier whilst allowing mums to retain their individual style. When she’s not designing creative for Juno Jack’s, Eliza can usually be found with her little ones swigging a cold cuppa or occasionally something stronger, and ‘enjoying’ a good episode of Hey Duggee- A-WOOF-WOOF!

Jo – Operations Coordinator and Office Mum

Jo is the glue which holds the Juno Jack’s Team together! Having overseen orders, stock and, most recently, our migration to a new warehouse facility, she gets stuck in wherever needed and isn’t afraid to keep us Mummas in check! Jo is also responsible for creating lots of your lovely embroidery orders (although she does curse at our embroidery machine A LOT– shh!) When she’s not in the office, Jo can be found polishing her generous collection of gin or tending to her menagerie of livestock from Rodders the Rhea to Daisy the Goat!

Charlotte – Customer Service Representative and Gymnastic Goddess

Charlotte is the newest Juno Jack’s recruit who wows us all with her amazing gymnastic skills. A fierce fitness fanatic, Charlotte is mum to gorgeous little Franklin who you may spot modelling on our website alongside his beautiful Mumma! She has a strong interest and passion for psychology and has recently completed a Child Psychology course. When Charlotte’s not busy responding to all of our lovely customers’ messages, she will usually be found upside down swinging from her aerial hoop!

Jack and Olivia – The Original Juno Jack’s Duo

Jack, Lucy’s eldest, is the reason Juno Jack’s exists! When he’s not inspiring new businesses, he can be found practising his superhero powers or catching up the office on his school day.

Jack’s little sister and Chief Mischief Maker, Olivia, specialises in keeping the Team on their toes with her wonderfully cheeky sense of humour. She loves to give her design ideas and has suggested many embroidery projects (which usually involve rainbows and unicorns).

Lola and Nessa – The Office Doggos

Lola and Nessa are the floofiest members of the Juno Jack’s Team (closely followed by Lucy). Lola sees herself as the Alan Sugar of the office, taking prime spot on the office chair, whenever she can nab it first, and refusing to be moved. Nessa is most happy chewing up Lucy’s precious fabric swatches… or biting our ankles!